new Senior Lifecycle Manager, Content + Marketing

Date Posted: 1 day ago

Job Description

About Calm
We have a simple mission at Calm: To make the world a happier and healthier place.
The heart of Calm is digital but the brand is expanding offline into a variety of products and services that bring more peace, clarity and perspective into people’s busy lives. We are building Calm into the Nike of the Mind. We believe Calm can become one of the most valuable and meaningful brands in the world.
Over 75 Million people have downloaded the app and we are growing by 100,000 new downloads a day. The company is profitable and headquartered in San Francisco, CA.
Calm was co-founded by Alex Tew (Million Dollar Homepage) and Michael Acton Smith (Mind Candy, Moshi Monsters, Firebox).
The Lifecycle team drives conversion, retention and engagement across all areas of Calm through channels like email, push and direct mail. As Calm’s Content offerings and Marketing initiatives expand, we are looking for a strategic marketer with a strong technical backbone to integrate these into Lifecycle, driving engagement and retention. You will work closely with the Content and Marketing teams to identify opportunities and create strategies for current, new and upcoming launches. A strong background in data, reporting, email + push marketing and basic foundational knowledge of engineering are required. You must be comfortable overseeing campaigns end-to-end, from creation to deployment to analysis.

  • Build and execute strategies that support and promote Content and Marketing initiatives while also contributing toward core business KPIs - conversions, retention and engagement.
  • Work with the Data team to create personalized and automated journeys based on member behaviors and preferences. This includes serving relevant Marketing content.
  • Create reports and dashboards that help analyze, share insights and identify new opportunities.
  • Continually elevate and optimize these programs by leveraging data, testing into personalization, and expanding into new channels.


  • Action Oriented
  • Dealing With Ambiguity
  • Approachability
  • Business Acumen
  • Career Ambition
  • Comfort Around Higher Management
  • Command Skills
  • Composure
  • Creativity
  • Timely Decision Making
  • Decision Quality
  • Delegation
  • Directing Others
  • Functional/Technical Skills
  • Learning on the Fly
  • Organizational Agility
  • Peer Relationships
  • Planning Accurately
  • Process Management
  • Drive For Results
  • Strategic
  • Managing Through Systems
  • Time Management
  • Written Communications

Calm is deeply committed to diversity, equity and inclusion, both in our hiring practices and in our experiences as a Calm employee. We strive to create a mindful and respectful environment where everyone can bring their authentic self to work, and experience a culture that is free of harassment, racism, and discrimination.
Calm is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics.
Calm is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. Please inform Calm’s Recruiting team if you need any assistance completing any forms or to otherwise participate in the application process.

Job Type: Full-time

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